This marks Fix-It Group’s twelfth branch nationwide and seventh additional partnership in 2026. This partnership aligns with the continued national growth driven by honest business practices, quality craftsmanship, and investing in people.
JACKSONVILLE, FL | October 20, 2026 – Fix-It Group, the national home services platform founded by CEO George Donaldson, who began his career as a master electrician, today announced a partnership with Lickety Split Air Conditioning, Plumbing and Electrical in Jacksonville, Florida.
Growth Without Cutting Corners
Unlike most CEOs entering the home services world, Donaldson built his business philosophy in the field, serving homeowners as an electrician long before leading a national company. His belief is simple: honesty and exceptional craftsmanship aren’t obstacles to growth. They’re the strongest competitive advantages.
“I learned early in my career that you can be more successful doing business honestly than dishonestly,” said Donaldson. “Today, quality work is harder to find than it should be. That’s an opportunity for companies willing to demand it. We succeed because we don’t cut corners, not despite it.”
Fix-It Group partner companies grow to more than three times their original size, on average, within the first two years of partnership. The company’s approach combines employee development, strong local leadership, and a commitment to giving homeowners real value.
Prevention is central to that philosophy. Rather than relying on basic heating and Air Conditioning tune-ups, Fix-It Group emphasizes comprehensive Deep Cleans, including removing and cleaning the blower wheel, a labor-intensive practice once standard in the trades. Taking the time to do the job right helps prevent breakdowns and builds customer relationships that last decades.
Closing a Strong 2026
The Jacksonville partnership marks another milestone in a year of national expansion, with Fix-It Group continuing to invest in local leadership, employee development, and operational support across its markets.
“We have grown in record breaking ways this year,” Donaldson said. “But the philosophy hasn’t changed. Take care of your people, do the work right, always do the right thing in all situations. and the growth will follow. I promise we’re just getting started.”
About Fix-It Group
Fix-It Group is a national home services platform partnering with AC, heating, plumbing, and electrical businesses across the United States. Built by tradespeople, for tradespeople, the company combines local leadership with national resources, innovative marketing, and operational support to accelerate growth while delivering exceptional service to homeowners.
